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This is the expression that gave birth to the Never Found project.
In surf culture no wave is the same as the previous one: each wave can be ridden only once and even if it may appear the most perfect of all, it insinuates itself into the surfer's mind, the violent and corrosive idea that somewhere in the world , there will always be a better one, that has not yet been found and it has not yet been ridden.
From here the physical research that leads every surfer to travel and never stop, constantly in contact with nature and its elements: the next wave will be the right one, the best one. But research is also a searching for soul enhancement: stay lost, never find yourself, keep looking for your freedom. Continue to enrich your inner self, and never stop.